Another Industry Attempt to Greenwash Beef

A review of the 2020 White Oak Pastures and General Mills study with commentary on the subject of “Regenerative Grazing”

Bold claims about the carbon negative beef from White Oak Pastures beef based on a commissioned Quantis study.

Findings from the study:

Farming Methods

Soil Organic Carbon Measurements

Smith, P. (2014). Do grasslands act as a perpetual sink for carbon?. Global change biology, 20(9), 2708–2711.
From Grazed & Confused Report by Table (formerly FCRN)
Based on surveys, satellite images and categorizations from various U.S. government agencies. Each square on the map represents 250,000 acres of land.
There’s a single, major occupant on all U.S. land: cows. Between pastures and cropland used to produce feed, 41 percent of U.S. land in the contiguous states revolves around livestock. Land use classifications are based on data published in 2017 by the U.S. Department of Agriculture’s Economic Research Service in a report called the Major Uses of Land in the United States (MLU).
Hannah Ritchie and Max Roser (2013) — “Land Use”. Published online at Retrieved from: ‘' [Online Resource]

Methane (CH4)

Funding & Authors

Screenshot directly from the US study on beef emissions used in this study.

Colonialism and Systemic Industry Issues



By Nicholas Carter and Dr. Tushar Mehta


Podcast (Plant Proof)— Can Holistic Grazing Reverse Climate Change? A Review of Kiss the Ground.

Podcast (Plant Proof)- Is grass-fed beef good for our planet?

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